About This Project

Alongside Summit’s marketing team, and Mid-West Digital Marketing’s director of Social Media, I helped to translate their existing brand and identity into a visual style for social media . This was the basis for the daily graphic content I created to be used across Facebook, Twitter, and Google +.

Through a combination of targeted social media and remarketing campaigns, we were able to increase new member growth, credit card and loan applications, and awareness of Summit’s other services like mobile deposit and rewards program.