About This Project

When Frey Construction first began working with Mid-West Digital Marketing, their social media presence was all but non-existent, and I was tasked with giving it a boost.

Drawing elements from their existing logo, I developed a visual “voice” for Frey Construction’s social media presence – simple, yet bold; elegant, yet strong. This voice eventually carried over into their remarketing ads and website redesign.

I also leveraged Frey Construction’s extensive database of client testimonials and before/after photos for a weekly post series, #FlashbackFreyday, featuring projects they had remodeled in the past. These were the most engaging posts on Frey’s Facebook, and even resulted in leads.

Social media wasn’t the only area my designs were successful. Through graphic remarketing ads, we dramatically increased website lead generation year-over-year for exterior remodeling, especially new gutter installation.